As Wind River’s senior vice president of marketing, Jim Douglas is responsible for global marketing strategy, communications, and programs. Douglas joined the company in March 2010. A 25+ year veteran of the high-tech industry, Douglas was most recently chief executive officer of CodeGear, the leading independent Windows & Java software development tools company, which was acquired by Embarcadero Technologies. Prior to CodeGear, he served as president and chief executive officer of ReShape Inc., an electronic design automation startup. Prior to ReShape, Douglas was vice president of worldwide sales and marketing for Tality, Inc., a design services company launched as a spin-off of Cadence Design Systems, Inc. Jim’s experience also includes nearly a decade at Cadence in various senior management roles, including vice president of product marketing, with global responsibility for Cadence’s $950 million software business. Jim earned a B.S. and an MBA from Santa Clara University.