Selling internationally is challenging. To do it successfully you need to understand the markets, channels and buying patterns, plan carefully and position your product correctly.

Share the secrets of seasoned practitioners; get an understanding of the issues; discover a framework for managing these to sell your products successfully across the world.

Scotland leads the UK in the creation of Information and Communications Technology intellectual property. We generate 17% of the UK's patent applications, although Scotland is only 8.6% of the UK economy. Yet today our share of commercialised IP in the UK is just 5%.

US and Asian companies dominate world ICT markets by deploying 4 key disciplines first developed in Silicon Valley :

• Product Management - Defining the right product
• Product Marketing - Sending the right messages to the market
• Channel Marketing - Identifying the right channel and developing channel-enablement programmes
• Channel Management - Recruiting, managing and developing partners to get the right results

Interested? Come along to one of these 'taster' sessions, delivered by 2in10, technology venture management specialists. They provide an overview and introduction to the 'Right Product, Right Market' Executive Masterclass Series. Highly practical, the Masterclass series will concentrate on applying these disciplines to help you achieve a real market focus for your products.

Venues :
Dundee - October 24th at Queen Mother Building, University of Dundee, 4.00-6.00 pm
Edinburgh - October 26th at Start International Building, Edinburgh Park, 4.00-6.00 pm
Glasgow - 2nd November at Hillington Park Innovation Centre 4.00-6.00 pm
Aberdeen - November 9th - venue to be advised 4.00-6.00 pm

Cost:
ScotlandIS members : £25.00 +vat
(Members of SOA, MXAlliance, ELearning Alliance and NMI also qualify for this rate)
Non members : £35.00 + vat (Payment must be received prior to the event)

Reserve your place by email noting the session you wish to attend to: rosemary.brown.scotlandis@ednet.co.uk