Introduction

Freescale are #1 supplier of microcontrollers to the automotive electronics industry and have a wealth of knowledge & experience within the market.
 The global Automotive electronics market is worth $150B each year. Automotive electronics accounts for  approximately 40% of the total vehicle value and it is these electronics solutions that have enabled 90% of the innovations in the industry throughout the last decade. Typical modern vehicles are equipped with 20-30 electronic units, increasing to 80 for a high end vehicle.

The Concept

Share and discuss details of the dynamics of this challenging market and what makes it so different from others. Within this, we will identify the different engagement phases with the customer base and the timing for each, the different expectations and demands from the customers and the success factors for developing electronics for the automotive market.
 
It is a half day seminar – a mix of presentation & panel discussion, with opportunities for 1:1 discussions with Freescale and networking with other like-minded interested parties. 
 

Agenda / Speakers

9.30 – 10.00  Tea/coffee & networking

10.00 – 10.05  Welcome & introductions (Freescale)

10.05 – 10.30  Key Note: Ken Gregory, TATA / Jaguar LandRover

     "The automotive market – market dynamics & electronic technology trends"

10.30 – 11.45  Automotive electronics (Freescale)

     "Phases of development & success factors"

11.45 – 12.30  Panel discussion

12.30 – Lunch & networking

Who should attend?

Anyone from SME, universities or business development agencies interested in potential new directions for market, product or technology development.